APP CONSOLE FOR USERS TO CONTROL AND TRACK THEIR BYA PRODUCTS.
To make jewellery more functional and intimate than it currently is, to its owner- like a spitting image of one's ego. We believe one's jewellery is deeply connected to one's ego. The more bright it shines, the more it boosts the ego, the more valuable it feels. With us, even a regular gemstone could be made to shine as much as a real diamond, and the commodity value of the product will be decided more by the personalised functionalities than by what gem is inside. So those who dream of buying a diamond piece and boast about it, may actually own something more valuable and brighter than it, at a cheaper price.
When we came up with this idea of personalising conventional jewellery with IoT, our value proposition was to build people's intimate partners/best friends with these jewelleries. Being able to play around with something one is wearing, control the brightness as well as color, will give one an ultimate sense of hope,satisfaction and sometimes, even encouragement. With that, we believe we will contribute towards lessening depression levels and symptoms in one's life, leading to a better mental well-being.
In terms of quality and aesthetics, we will replicate conventional jewellery in a hassle-free manner and strive for absolute and uncompromised sales and after-sales customer service.
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